Branding…are you trying to brand products, and don’t know where to begin? How about starting at the beginning… Why did you start your business? What is your mission? What core values resonate out to others about your business, your products, your services, your character? Once you lay the solid foundation down for your business in a mission statement, then you can begin. Finding unique product names to brand can be the hardest or easiest task depending on your products and how you grow. Once the initial seed is planted, then growth and opportunity follow. If you find your business keeps roadblocking, then you need to do one of three things. 1. You wait. 2. You find another way around the roadblock. 3. You go in another direction with your mission and purpose still as the foundation in all that you do.
